Apartments.com “Roomate of the Year”: Case Study

The Company:

Apartments.com is the top apartment rental website in the US.  ENRE@CH handles both the consumer marketing assignment as well as marketing to the building owners and rental office managers making advertising decisions for their properties.

The Challenge:

Through a new website experience, bring new energy and creativity to their popular, yearly consumer promotion, the Roommate of the Year.

Here, entrants create and post a video of why they should be selected as the best roommate in America.  Visitors to the site vote for their favorite entries, allowing a video to be selected the winner.

The Concept:

We created a fully-functional promotional site that debuted in three separate stages to engage potential entrants, allow votes to be cast, and finally, to announce the winner.  We created different living environments to make it fun to participate, and an interactive floor plan to help keep the details of the promotion accessible and clear.

The Results:

Our website garnered the most traffic and votes of any year previously.  The contest was considered an outstanding success and the new benchmark for Apartments.com contest sites.