Apartments.com B2B Trade: Case Study

The Company:

Apartments.com is the #1 on-line apartment rental resource for renters and property owners in the country. It is owned by Classified Ventures, the owners of Career Builder and Cars.com.

The Challenge:

The success of Apartments.com depends on creating, building and maintaining relationships with as many rental companies and property managers as possible. Staying in front of them, keeping them aware of Apartments.com products and keeping them a growing part of the customer base is critical.

The Insight:

Every competitor focuses on the attributes of their rental services. This contributes to the commodity nature of the industry. Apartments.com can separate themselves from the competition by focusing on the personal benefits of using our services: success, peer recognition and a personal connection to the brand.

The Solution:

Create a campaign based on how working with Apartments.com will make you feel: Like a Super Hero. Talk about the super powers Apartments.com can give all who use it.  Help the rental agent to see themselves in more personal and fun ways. Connect to the reasons leasing agents have to use apartments.com: powerful tools, exceptional service and that undeniable feeling of success when your property is fully rented.

The Results:

Apartment.com has experienced an increase in property listings and site views since our first campaign began. Year after year, they continue to grow, to be seen as a different type of website, and the one resource that renters and owners can trust will deliver for them.