Forman Mills Grand Opening Success

Forman Mills, a large, discount fashion retailer based on the East coast chose ENRE@CH to help open their first store in Lansing, IL in July of 2010.

We created a soup-to-nuts week of grand opening excitement and activities that began with a press conference-VIP Event in the newly completed Forman Mills store.  The press, mayors of local towns, and other local and state officials were on hand for the ribbon cutting ceremony. 

Other activities included Radio and TV station remotes throughout the weekend, Jazz bands, drill teams, tumblers, autograph sessions with famous Chicago sports dignitaries and much more.  Additionally, we circulated a customer opinion survey that would help us identify key sales, media and branding elements as we move forward opening more stores in the Chicagoland area.

The sales and traffic results were outstanding, with sales coming in 17% over goal for the opening weekend.