MyStik: Case Study

The Company:

Scrapbook Adhesives, part of the 3L Company based out of Denmark, is one of the leading adhesive manufacturers for the paper crafting industry in Europe and North America.

The Opportunity:

3L came to us to help them create the launch strategy for their new adhesive for the scrapbooking and paper crafting categories.  Representing entirely new technology and design, they needed a name, logo, packaging, website, launch strategy, social media strategy, creative messaging and media plans.

The Approach:

We developed a research program that helped us better understand the worldwide market, so that we would be able to create a name and a product strategy that could exist in any part of the world.  Through research, we were able to develop a name, packaging, a powerful strategy and executions that will introduce this innovative product to the world.