ENRE@CH News
Do you have a Product Launch Strategy?
Posted on: September 28th 2010 | Filed under: Marketing
Do you have a Product Launch Strategy? Avoid tricks and overwrought sales tactics. Educate yourself about your audience: your product launch strategy should be about selling how your audience will benefit from your product. This is more than just a purchasing decision. Do more than just sell your product. Perhaps you’re interested in promoting a financial service, attempting to garner interest in a news release or even something as simple as generating blog traffic. When you reframe your view of what a product launch is, you can start to see the value of a successful launch marked by subscribers, traffic, or feedback and not simply dollar amounts. A successful product launch can be…
Introducing your client to their new CMS (content management system)
Posted on: September 24th 2010 | Filed under: Interactive
Developing a static website has become a rare and somewhat wasteful endeavor. Even a simple five-page "brochure" site has content - and content, without fail, requires management. Whether we're enabling our client to download user submitted data via CSV files, setting up a pre-built publishing engine or building a custom CMS from scratch we're creating an environment for our client- and it is essential they are comfortable using it. First things first: nobody understands you. Even if your client has never put pen to paper in an effort to be creative they still know what they like when they see it- identity, messaging, these are part of a language that in one way or…
SEO Tactics with content laden links
Posted on: September 24th 2010 | Filed under: Interactive • Marketing
Search Engine Optimization Tips - Content laden links To help assist some of the points addressed in this article, we are going to reference a fictional website that offers photography services. The pages referenced in this fictional website will help illustrate some of the techniques you can employ when optimizing your own website for search engine indexing. Content-laden links Search engines love context when assigning link values. In-line or content-laden links positioned within deeper page content provide search engines insight into the physical architecture of your website. By placing in-line links within the textual content of your website, you offer search engines a semantic structure to index. How is this useful? Okay, that all sounds interesting enough - but what does that…
Some SEO Basics - Starting at the top
Posted on: September 23rd 2010 | Filed under: Interactive
Starting at the top The following information is meant to help educate website owners and marketers who are interested in looking for a place to begin with organic SEO. The concept of search engine optimization is a generally nebulous area with loads of information ranging from the sublime to the obscure. For this search engine optimization primer, we are going to start at the literal top of your html document in the the meta section. Step 1 Robots.txt Create a robots.txt file. The robots file is a simple text file that is uploaded to your website, and serves as a way of indicating to search engines what content you do and don't want indexed on…
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Jerry Rosen
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jrosen@enreachinc.com
ENRE@CH
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