News Category: Agency News
ENRE@CH CREATES NEW NAME AND IDENTITY FOR KEY SUPPORTER OF CHILDREN’S MEMORIAL RESEARCH CENTER
Posted on: May 10th 2012 | Filed under: Agency News
Chicago, IL. The Medical Research Institute Council (MRIC), founded in 1951, recently tapped ENRE@CH Marketing Communications to create a new name and identity. MRIC is the fundraising backbone of medical research for the Children’s Memorial Research Center, part of Children’s Memorial Hospital, which will become Ann & Robert H. Lurie Children’s Hospital of Chicago on June 9, 2012. ENRE@CH partnered with the marketing committee of MRIC over a period of two years to forge a strategic direction to brand the organization. “We felt the time was right to take MRIC to the next level and build a brand that will resonate beyond our community and tap a new audience,” said David Sherman, board member and…
ENRE@CH & THE BLACK ENSEMBLE THEATER ASK CHICAGO, YOU IN?
Posted on: April 24th 2012 | Filed under: Agency News
The Black Ensemble Theater (BE) was founded in 1976 by actress, producer, and playwright Jackie Taylor. The Theater has grown from a small community arts organization to a vibrant nationally and internationally renowned arts institution. On November 18, 2011, BE celebrated the Grand Opening of the Black Ensemble Theater Cultural Center, the theater’s first permanent home located at 4450 N. Clark Street, in the heart of Chicago’s Uptown neighborhood. The mission of the Black Ensemble Theater is to eradicate racism and its damaging effects upon our society through the utilization of theater arts. BE aims to bring together audiences of all backgrounds, stir up conversation, and foster acceptance and appreciation of all races. In January…
TUG OF TUX
Posted on: June 21st 2011 | Filed under: Agency News • Marketing
Reigniting The Face of Formalwear Smart and sophisticated. Successful and accomplished. Traditional and timeless. Evenings and oh so formal. Dapper and oh so cool. Just a few of the feelings evoked when you think of a tuxedo. Weddings, prom and special events. Long were the days that each of these life events called for a tuxedo. Where would one go to find a tuxedo, in the day? A specialty store of course. If one was in search of tuxedo one only look to the long standing neighborhood expert (service & knowledge) for style (fashion), fit (tailoring) and value (a fair price). Over the past 10 years there has been a consolidation within the industry. We’ve…
Adam Hecktman, Director Microsoft Technology Center Chicago
Posted on: January 11th 2011 | Filed under: Agency News
Adam Hecktman, Director Microsoft Technology Center Chicago Talking about the Challenges of a Game-Changing Product Launch On the heels of Microsoft’s recent launch and media blitz for the new Windows Phone 7, we sat down with Adam Hecktman Director of theMicrosoft Technology Center Chicago, a nineteen year veteran of the Microsoft team, to discuss the challenges faced launching the newest contender in the mobile technology marketplace. Some of those challenges include end user resistance, gaining trust, and balancing flexibility with proven technology business tactics.“As the executive sponsor for the windows phone launch this year one of the things we do in the technology center is spend a good amount of time getting to understand our…
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