News Category: Interactive
Redirecting your aproach
Posted on: December 13th 2010 | Filed under: Interactive
There seems to be no end to the little details when you launch a new web site - one of the most important is redirecting old URLs to the new. A well designed web site will always treat bad requests with some kind of branded response- "Sorry, we couldn't find the page you requested..." Critical to a 404 (page not found) response is keeping the visitor engaged- utilizing the search to look for similar terms to the page requested, providing a search form or even a humorous response- but what about pages that used to exist? A 301 redirect is the most efficient and SEO friendly method of dealing with redirection. Technically speaking it is an…
Introducing your client to their new CMS (content management system)
Posted on: September 24th 2010 | Filed under: Interactive
Developing a static website has become a rare and somewhat wasteful endeavor. Even a simple five-page "brochure" site has content - and content, without fail, requires management. Whether we're enabling our client to download user submitted data via CSV files, setting up a pre-built publishing engine or building a custom CMS from scratch we're creating an environment for our client- and it is essential they are comfortable using it. First things first: nobody understands you. Even if your client has never put pen to paper in an effort to be creative they still know what they like when they see it- identity, messaging, these are part of a language that in one way or…
SEO Tactics with content laden links
Posted on: September 24th 2010 | Filed under: Interactive • Marketing
Search Engine Optimization Tips - Content laden links To help assist some of the points addressed in this article, we are going to reference a fictional website that offers photography services. The pages referenced in this fictional website will help illustrate some of the techniques you can employ when optimizing your own website for search engine indexing. Content-laden links Search engines love context when assigning link values. In-line or content-laden links positioned within deeper page content provide search engines insight into the physical architecture of your website. By placing in-line links within the textual content of your website, you offer search engines a semantic structure to index. How is this useful? Okay, that all sounds interesting enough - but what does that…
Some SEO Basics - Starting at the top
Posted on: September 23rd 2010 | Filed under: Interactive
Starting at the top The following information is meant to help educate website owners and marketers who are interested in looking for a place to begin with organic SEO. The concept of search engine optimization is a generally nebulous area with loads of information ranging from the sublime to the obscure. For this search engine optimization primer, we are going to start at the literal top of your html document in the the meta section. Step 1 Robots.txt Create a robots.txt file. The robots file is a simple text file that is uploaded to your website, and serves as a way of indicating to search engines what content you do and don't want indexed on…
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