News Category: Marketing
TUG OF TUX
Posted on: June 21st 2011 | Filed under: Agency News • Marketing
Reigniting The Face of Formalwear Smart and sophisticated. Successful and accomplished. Traditional and timeless. Evenings and oh so formal. Dapper and oh so cool. Just a few of the feelings evoked when you think of a tuxedo. Weddings, prom and special events. Long were the days that each of these life events called for a tuxedo. Where would one go to find a tuxedo, in the day? A specialty store of course. If one was in search of tuxedo one only look to the long standing neighborhood expert (service & knowledge) for style (fashion), fit (tailoring) and value (a fair price). Over the past 10 years there has been a consolidation within the industry. We’ve…
Facebook And Your Franchise Business
Posted on: October 27th 2010 | Filed under: Agency News • Marketing
It is no secret that brands are turning to Facebook to advertise, manage PR, market their promotions and engage their customers. Just recently, Facebook announced their new Social Search partnership with Microsoft's search engine Bing (read more: here). It has never been more apparent businesses can benefit by joining the conversation. The franchise business model and Facebook At first glance, a franchise brand might seem like a tricky concept to market across a social media platform (due to the decentralized nature of the business model). While we believe that there is no silver bullet approach to crafting your Facebook presence, we do feel that there are some strategies that can help you, the franchisor,…
5 Things You Need to Know About Your Customer Today
Posted on: October 12th 2010 | Filed under: Marketing
Times have changed, and people have changed with the times. Everyone says it, everyone believes it, and yet, not all marketers are making the changes they need to make to reflect the times. Based on proprietary information from Worldwide Partner agencies around the globe, the latest trend research from our research partners and our own studies with consumers, here are 5 things you need to know about your customers today that might open your eyes to some very good opportunities right now. 1. Consumers aren’t afraid to treat themselves Consumers are uncertain about many things today, but certain things remain the same. They still want to feel good about themselves, find ways to treat themselves,…
5 Great Questions to Ask When Looking for a New Agency
Posted on: September 30th 2010 | Filed under: Marketing
5 great agency interview questions: On the hunt for a new marketing partner? We know it’s a difficult and time-consuming process finding an agency that’s right for you. So, whether you’re writing an RFP or just meeting with agencies, here are 5 questions we think you should ask to make your decision a whole lot easier. 1. “What are the core strengths of your agency?” Make sure your new marketing partner excels in the areas you need. If your brand isn’t connecting with your targets like it should, make sure your prospective agency partner is skilled as brand strategists. If your needs are centered around the web, look for proof that the agency you’re talking…
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